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He is the founder of “Pustak Parab” the world’s largest free book distribution network and a promoter of the “Vanche Gujarat” movement, which got the government to promote literature and reading. Rajendrabhai is associated with several literary institutions in the state and is an acclaimed prolific writer. Soft-spoken, Rajendrabhai runs a Gandhian-model pharmacy business and has guided the GLF as its Chief Mentor.